Tablet Owners Most Active in M-Commerce More satisfying shopping experience via tablet may be a reason why Increased tablet adoption could be the push that mobile commerce needs to get off the ground. Data from Ipsos indicates that tablet ownership leads to greater mobile purchasing, perhaps due to an improved shopping experience on the media-rich devices. According to Ipsos, tablet […]

Moms Continue Flocking to Facebook

More moms use Facebook, social networks than average internet users Have you Facebook-friended your mom yet? Even if you haven’t, you probably have more than a few connections on the social network with little ones of their own, using the site as a way to communicate, stay in touch with families and exchange information […]

Social Media Presence More Important Than Social Media Ads

Yet marketers have concerns with the communities they’ve built on social sites   Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011,Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries […]

What Do Facebook Users Expect from Brands? Facebook users have both positive and negative expectations when “liking” a brand Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way.  ExactTarget, “Subscribers, Fans […]

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